Randstad Holland. Structure and Funding of City Marketing.
Medhurst, K., Lombarts, A., & Vork, J. (2008). Randstad Holland. Structure and Funding of City Marketing. The case of 24 large European Union cities and regions. Diemen/Amsterdam: Inholland.
This research takes a closer look at 24 cities and regions to try to answer the two questions: How is city marketing structured across the EU, and how is city marketing funded? This research project sets out to find out what structural and funding arrangements exists for city marketing within twenty four major European Union cities and regions.